Bikers Unite - UX/UI Design

• Client: Bikers Unite

• Role: UX/UI Design

• Target Audience:Bikers and Motorcycle Enthusiasts

• March 2016 to July 2018

• Challenge: Creating a single app for all types motorcyclists in South Africa

Biker Unite was aimed be the ultimate biker app. We want to enhance every motorcyclist riding experience & safety! Biker Unite was not just another navigation app, Biker Unite was specifically tailored to offer the best biker experience, to enhance the "being free" lifestyle, creating an app that will give every biker that extra piece of freedom and support.

Bikers Unite was my brainchild. It came from my passion for motorcycles and extreme sports. I created the UI and a working prototype using extensive user research throughout the motorcycle communities. I conducted more than 50 user interviews with motorcycle riders, enthusiasts as well as motorcycle dealerships.

Throughout the UI and prototype phase I conducted 2 usability workshops with a combination of potential users and motorcycle dealers.

I presented the final prototype to investors and secured R4 Million funding to build and release the app.